New York

Bologna

Trade Show Participation

We are participating in the following Trade Shows:

New York, October 2002: HBA 2002 is North America's largest industry-specific Exposition & Educational Conference for cosmetics, toiletries, and fragrances. For three days the whole industry comes together featuring more exhibits, more marketing, more packaging, and more technical conference sessions than ever before. The best companies from Europe, North America, and Asia gather to bring you the latest innovations in products, services and technologies. Everything you need to compete, from mass to prestige.

Meet The Exhibitors: If you are involved with Marketing, R&D, Product Development, Packaging Development, Purchasing, or if you are an Entrepreneur, Distributor or Retailer, you will be able to network and discuss your individual needs with more than 500 companies, the leading suppliers of beauty and personal care products.

Learn From the Best: Timely topics, important information, and exceptional speakers. The issues and challenges facing the cosmetic and personal care industry is tackled head on by an unmatched faculty of industry leaders. For information regarding the trade show, please visit the HBA 2002 official web site. (excerpt from HBA 2002 Exhibition Official website)

Bologna, April 2004:
COSMOPROF... CONTINUOUS EVOLUTION
The world's leading beauty industry event never stops evolving.
Established in 1967 in Bologna as a domestic trade fair, Cosmoprof has expanded over the years, first achieving primacy in Europe and then moving on in short order to conquer the whole world.

What the acquisition of new markets (Cosmoprof Asia, Cosmoprof Cosmetica, Cosmoprof North America and Cosmoprof ExpoBeauty) has meant for Cosmoprof is the possibility to reach out and cover strategic areas of development and business, enabling it to focus the entire beauty industry at world level on the one vital centre of Cosmoprof in Bologna.
So while on the one hand this tale has been very much one of geographical expansion, on the other, the evolution of Cosmoprof aims at guaranteeing a very high quality for the services offered.

Seen in this light, Cosmoprof Bologna 2005 will be growing in terms both of quantity and of quality. Next year's edition will inaugurate two new halls that not only increase the exhibition area available, but also enable the whole fair to be transformed into a space tailor-made for the visitor. Cosmoprof 2005 will take centre stage with a complete redistribution of its surface areas, so that the display spaces can be shared more effectively and equitably between the different product categories.

The increase in exhibition area will enable Cosmoprof to satisfy the needs of some 300 companies that are currently on the waiting list for space to show at the fair. This means that new brands, new products and new firms will be introduced, contributing to making the demand and supply at Cosmoprof increasingly exhaustive and thus to creating new business opportunities.

In each individual Cosmoprof, there will be no less than four major trade fairs: Cosmoprof Hairdressing, Cosmoprof Beauty Salon, Cosmoprof Cosmetics Perfumes and Accessories and Cosmopack. Each of these four fairs will benefit from its own direct entrance and visitors will have a chance to follow a route created especially for them on the basis of their particular interests, which means that they will be able to make the best possible use of the time available to them. The result will be a flow of people, with an optimal, targeted distribution, which will benefit both visitors and exhibitors.

Cosmoprof constitutes the most complete collection of all the best companies, the best products, the best brands and the top distributors from all over the world ever to be brought together to any one location.
It is a trade fair whose character is truly global, a hub of ideas and a crucible for the development of new commercial relationships.

This "evolutionary" strategy obviously also involves Cosmoprof communication, as the fair's advertising campaign get a completely new look.
The photography done for Cosmoprof 2005 by the promising photographer Lorenzo Bringheli highlights the fact that the transformation is also affecting communication. The image portrays a beautiful model who has been captured in the act of shaking out her long hair, creating an extraordinarily dynamic effect. The strong impact of this fashion image conveys emotions and unique contemporary values, as the essential, exclusive character of the photo reiterates the uniqueness of Cosmoprof, by definition THE BEAUTY EVENT.

 Official website)